SUMIL MEHTA

DIGITAL ANALYST | BLOGGER

About Me

I am a Digital Analyst who likes to write. I help businesses to implement web analytics solutions for their digital presence and further help them to optimize user journey and business strategy for better performance. Click the button below to learn more about me...

Sumil Mehta

Learn how to leverage Google's BigQuery with Google Analytics' data. This article talks about how BigQuery works, how Google Analytics stores website data and finally how can you query the data from Google Analytics in BigQuery.

Sumil Mehta

This article covers various reasons to use Google's BigQuery along with the data stored in Google Analytics.

Sumil Mehta

Approximately half of the internet traffic consists of Bot activities. These bots can either attack your website or spam your website data. In order to take impactful decision you need the cleanest data. Visit this guide for detailed procedure for bot detection via Google's reCaptcha v3.

Sumil Mehta

With increasing marketing activity and marketing spend, it is necessary to strategize your Marketing campaign. You should be able to breakdown the content and message i.e. Marketing Campaign Creative, that you are delivering and see what works better. Read this article for an in-depth award winning approach.

Sumil Mehta

Detailed beginner's guide for Attribution Modeling. Complete knowledge about Standard Models with every advantage and disadvantage. Click the link to Learn More!

Sumil Mehta

We all know about the passion and race about being a good developer, we all have faced it or are still going through it. Doesn’t matter if you are a

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